Client: AIROH
Date: 8th-13th November 2022
AIROH was created to guarantee quality, protection and avant-garde for a helmet designed for on-road and off-road champions for everyone who lives on two wheels. With this spirit and to celebrate the 25th anniversary of its foundation, AIROH in collaboration with Autoliv presented the first motorcycle helmet in the world with an integrated airbag. The project that was inspired by the intuition of a brilliant young girl with a doctorate in engineering and was presented at the EICMA 2022 international fair as a completely new concept in the motorcycling sector. This new creation aroused the curiosity of the media from around the world. Over 180 articles have been published and numerous interviews including TV interviews were made. A solution to offer greater head protection that will probably redefine the perception of helmet safety in the motorcycle industry.
PROJECT
AIROH & AUTOLIV: helmet concept with an integrated airbag
DISCIPLINE
TYPE OF EVENT
WHERE
Milan – Italy
TARGET
B2B / B2C
COUNTRIES INCLUDED
World wide
PARTNER
Partner companies involved: AUTOLIV, a safety systems company in the automotive industry
PEOPLE INCLUDED
COMeta PRess srl
Via Quinto Alpini 4
24124, Bergamo – Italy
P.IVA 02891050169
Via Quinto Alpini 4
24124, Bergamo – Italy