Helmet concept with an integrated airbag

Client: AIROH
Date: 8th-13th November 2022

AIROH was created to guarantee quality, protection and avant-garde for a helmet designed for on-road and off-road champions for everyone who lives on two wheels. With this spirit and to celebrate the 25th anniversary of its foundation, AIROH in collaboration with Autoliv presented the first motorcycle helmet in the world with an integrated airbag. The project that was inspired by the intuition of a brilliant young girl with a doctorate in engineering and was presented at the EICMA 2022 international fair as a completely new concept in the motorcycling sector. This new creation aroused the curiosity of the media from around the world. Over 180 articles have been published and numerous interviews including TV interviews were made. A solution to offer greater head protection that will probably redefine the perception of helmet safety in the motorcycle industry.

PROJECT

AIROH & AUTOLIV: helmet concept with an integrated airbag

DISCIPLINE

TYPE OF EVENT

WHERE

Milan – Italy

TARGET

B2B / B2C

COUNTRIES INCLUDED

World wide

PARTNER

Partner companies involved: AUTOLIV, a safety systems company in the automotive industry

PEOPLE INCLUDED

  • Staff: 4
  • Journalists: 83

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO