Client: AIROH
Date: 7th September 2022
In occasion with the “Motocross Championships”, one of the most important events in the world events calendar. A meeting was organized for riders and journalists from the sector at the AIROH headquarters. The guests were able to touch the entire AIROH production process first-hand with the possibility to test some of the products in the wind tunnel. Despite the importance and the imminence of the event, on the sideline the company was able to organize the possibility of some one-to-one interviews that were organized in individual rooms for each Journalist present at the event. There were lots of interviews with the management team and the sponsored riders Antonio Cairoli, Mattia Guadagnini, Andrea Adamo and Alberto Forato (i.e. the sponsored riders representing Italy), together with Jorge Prado, Simon Langenfelder and Stefano Everts.
PROJECT
A visit to the company by the athletes from the 2022 Motocross Championships
PRODUCT
Participation by the AIROH sponsored athletes from the 2022 Motocross Championships
DISCIPLINE
TYPE OF EVENT
WHERE
AIROH headquarters, Almenno San Bartolomeo (BG)
TARGET
B2C
COUNTRIES INCLUDED
Italy
PEOPLE INCLUDED
FOLLOW UP
Best clipping, social network visibility
NUMBERS
KPI with infographics
COMeta PRess srl
Via Quinto Alpini 4
24124, Bergamo – Italy
P.IVA 02891050169
Via Quinto Alpini 4
24124, Bergamo – Italy