With your head on your shoulders

Client: AIROH
Date: 7th September 2022

In occasion with the “Motocross Championships”, one of the most important events in the world events calendar. A meeting was organized for riders and journalists from the sector at the AIROH headquarters. The guests were able to touch the entire AIROH production process first-hand with  the possibility to test some of the products in the wind tunnel. Despite the importance and the imminence of the event, on the sideline the company was able to organize the possibility of some one-to-one interviews that were organized in individual rooms for each Journalist present at the event. There were lots of interviews with the  management team and the sponsored riders  Antonio Cairoli, Mattia Guadagnini, Andrea Adamo and Alberto Forato (i.e. the sponsored riders representing Italy), together with Jorge Prado, Simon Langenfelder and Stefano Everts.

PROJECT

A visit to the company by the athletes from the 2022 Motocross Championships

PRODUCT

Participation by the AIROH sponsored athletes from the 2022 Motocross Championships

DISCIPLINE

TYPE OF EVENT

WHERE

AIROH headquarters, Almenno San Bartolomeo (BG)

TARGET

B2C

COUNTRIES INCLUDED

Italy

PEOPLE INCLUDED

  • Staff: 5 (2 LDL + 3 AIROH marketing)
  • Journalist: 12
  • Guests: 7 (riders)

FOLLOW UP

Best clipping, social network visibility

NUMBERS

KPI with infographics

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO