Skylotec is the leading German brand for protective equipment, after the acquisition of “Climbing Technology”, an Italian brand known throughout the climbing and mountaineering world. Skylotec’s request was as following: A team Building experience in a fitting environment involving various managers on a worldwide level. The company organized the event at Fort Bard in Aosta, Italy. Chosen to facilitate the first meeting between the managers and the sales force of the two brands: invitations, visual material, a triangulation of information and messages and collateral activities. On top of the presentations of the new Climbing Technology SS23 collection, the company presented the communication strategy and then moved on to the tests done by the guests in three different activities (at the crag, adventure park and walking) together with the local Mountain Guides. All was caught on camera by the film crew and photographer.