An international Media Event organized for the 2022 Paris-Roubaix Challenge, to present the new Santini collection dedicated to the famous “Queen of the Classics”. A sportswear line has been designed as a tribute to the partnership with ASO (the organizer of the competition) and Polartec (the strategic supplier of Santini). At the press conference, all the technical specs were presented to the eleven journalists from the sector that came from all over Europe. Subsequently, they were taken on a filed test with the possibility to ride on nine sections of the iconic cobblestone race course despite the imminence of the race. The guests were then able to watch the pros compete.