To present the collaboration between MV Agusta e-bikes and the Langhe Monferrato Roero local committee aimed at discovering the area on soft mobility. A press conference was organized in which the strengths and the advantages of the Varese e.bikes were highlighted and also suggestions and the productiity in the Albese area in Cuneo, Italy was touched upon. On top of this, the “Routes of BuonVivere” prize competition was proposed, with the possibility to be picked to win a weekend among the buyers of an MV Agusta e-bike. At the end of the event, the company outlined a short urban tour for the journalists who had attended to test the MV Agusta e-bikes and also the chef Alessandro Boglione was on-site to conclude the meeting with a buffet based on local food and local wine from the Langhe Monferrato Roero area.