To promote the new trail running shoe model, NNormal Tomir 2.0, targeted publications and journalists were identified and offered the opportunity to receive the shoes for testing and subsequent reviews in their respective print and web publications.

The initiative was very successful and resulted in comprehensive and interesting reviews, which were beneficial both for the end consumer to make better purchasing decisions and for the NNormal team to gain valuable feedback and opinions from professionals in the on- and off-road running industry.