MINI Mountain Mash Press Trip

Client: B-FACTORY
Date: 25 – 27 January 2024

A three-day trip in Madonna di Campiglio, amid the stunning snow-covered landscapes of the Adamello-Brenta Nature Park. The guests who took part in this trip set off from Milan in the new MINI. Once there, they had the opportunity to immerse themselves in the spectacular surroundings and discover the new products presented by Burton and MINI, as well as to watch the incredible evolutions of the athletes entered in the competition.

PROJECT

Mini Mountain Mash Press Trip

DISCIPLINE

TYPE OF MEDIA

WHERE

Madonna di Campiglio (TN) – Italy

TARGET

B2B/B2C

COUNTRIES INVOLVED

Italy

PARTNER

Burton, Mini, Samsung

PEOPLE INVOLVED

  • Staff: 2
  • Journalists: 5

FOLLOW UP

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Photogallery

Press review

CONDIVIDI QUESTO PROGETTO