Client: SANTINI
Date: 16th-17th Novembre 2023
A two-day event organized by the A.S.O. press office in collaboration with Santini and LDL COMeta. The event saw the participation of French journalists and influencers, to experience a dedicated event at the Santini headquarters. Objective? To test the Maillot Jaune winter collection and discover the Santini headquarters with its production process. The program included a welcome and a light lunch, a guided tour of the company and production, during which guests could also witness the customization of their own Maillot Jaune jacket. On the second day, a bike ride was organized – with product testing – in the hills of Bergamo, accompanied by Alessandro Vanotti, former road pro.
PROJECT
A.S.O Event for the Maillot Jaune collection
TYPE OF MEDIA
WHERE
Santini Headquarter, Bergamo – Italy
TARGET
B2C
COUNTRIES INVOLVED
France
PARTNER
A.S.O. Press Office
PEOPLE INCLUDED
NUMBERS
KPI with infographics