Santini Maillot Jaune Collection

Client: SANTINI
Date: 16th-17th Novembre 2023

A two-day event organized by the A.S.O. press office in collaboration with Santini and LDL COMeta. The event saw the participation of French journalists and influencers, to experience a dedicated event at the Santini headquarters. Objective? To test the Maillot Jaune winter collection and discover the Santini headquarters with its production process. The program included a welcome and a light lunch, a guided tour of the company and production, during which guests could also witness the customization of their own Maillot Jaune jacket. On the second day, a bike ride was organized – with product testing – in the hills of Bergamo, accompanied by Alessandro Vanotti, former road pro.

PROJECT

A.S.O Event for the Maillot Jaune collection

DISCIPLINE

TYPE OF MEDIA

WHERE

Santini Headquarter, Bergamo – Italy

TARGET

B2C

COUNTRIES INVOLVED

France

PARTNER

A.S.O. Press Office

PEOPLE INCLUDED

  • Staff: 2
  • Journalists: 4
  • Influencer: 5
  • Guests: 2 people from A.S.O.

NUMBERS

KPI with infographics

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO