Client: X-BIONIC
Date: 11th may 2023
Ten journalists from the specialized and general press were invited to get to know the running products of the TWYCE line. After a short presentation by Migidio Bourifa, Product Manager of X-Technology, the group went for a 6 km run in the Navigli area to test the products. After returning to the showroom, refreshments followed, which also kicked off the press day.
PROJECT
X-BIONIC Running Experience
PRODUCT
TWYCE LINE
DISCIPLINE
TYPE OF EVENT
WHERE
TARGET
Showroom X-BIONIC IN Milano
B2B/B2C
COUNTRIES INCLUDED
Italy
PEOPLE INCLUDED
FOLLOW UP
Best clippings, social visibility
NUMERI
KPI with infographic
COMeta PRess srl
Via Quinto Alpini 4
24124, Bergamo – Italy
P.IVA 02891050169
Via Quinto Alpini 4
24124, Bergamo – Italy