X-BIONIC Running Experience

Client: X-BIONIC
Date: 11th may 2023

Ten journalists from the specialized and general press were invited to get to know the running products of the TWYCE line. After a short presentation by Migidio Bourifa, Product Manager of X-Technology, the group went for a 6 km run in the Navigli area to test the products. After returning to the showroom, refreshments followed, which also kicked off the press day.

PROJECT

X-BIONIC Running Experience

PRODUCT

TWYCE LINE

DISCIPLINE

TYPE OF EVENT

WHERE

TARGET

Showroom X-BIONIC IN Milano

B2B/B2C

COUNTRIES INCLUDED

Italy

PEOPLE INCLUDED

  • Staff: 4
  • Journalist: 10
  • Guest:2

FOLLOW UP

Best clippings, social visibility

NUMERI

KPI with infographic

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO