Press trip to discover RODA, the FUNACTIVE TOURS project developed in collaboration with DOLOMITI SUPERSKI

Client: FUNACTIVE TOURS
Date: 12–14 September 2025

ITALIAN MEDIA RIDE ALONG RODA

From 12 to 14 September 2025, we accompanied five Italian journalists on a discovery tour of RODA – RIDE ON THE DOLOMITES ALPS, the project created through the synergy between FUNACTIVE TOURS and DOLOMITI SUPERSKI, combining expertise in bike travel organisation with the network of ski lifts that characterises the Dolomites region.

RODA is a circular multi-stage itinerary to be explored by e-MTB through Ortisei, Alpe di Siusi, Val di Fassa, Arabba, Alta Badia and Val Gardena, with the possibility of extending the route as far as Cortina d’Ampezzo.

The customisable packages, designed for travellers looking for an active holiday, include lift passes, luggage transport, GPS tracks, technical assistance, logistical support, MTB guides and bike rental.

Thanks to the collaboration with DOLOMITI SUPERSKI, the lifts connect the different valleys and help overcome the most challenging elevation gains, allowing riders to focus on the pleasure of cycling and on discovering the beauty of the Dolomites.

During the press tour, the journalists experienced this innovative formula first-hand, appreciating its organisation, services and authentic connection with the destination.

PROJECT

Press trip to discover RODA, the FUNACTIVE TOURS project developed in collaboration with DOLOMITI SUPERSKI

PRODUCT

RODA – RIDE ON THE DOLOMITES ALPS

DISCIPLINE

  • MTB/eMTB
  • Cycling tourism

TYPE OF EVENT

TARGET

B2B

COUNTRIES INCLUDED

Italy

PARTNER

DOLOMITI SUPERSKI

PEOPLE INCLUDED

  • Staff: 3
  • Journalists: 5

FOLLOW UP

The experience resulted in media coverage across Italian print and online publications, reaching different audiences thanks to the involvement of both specialized media and general-interest outlets.

Photogallery

Press Release

CONDIVIDI QUESTO PROGETTO