Since 2022, the most iconic yellow jersey in world cycling has carried an Italian signature. The partnership between Santini and A.S.O. marked a historic milestone for the Bergamo-based brand, which became the Official Partner and supplier of the leader jerseys for the Tour de France, the Tour de France Femmes avec Zwift, and the other prestigious races in the A.S.O. calendar, later extending its collaboration to include apparel for participants in L’Étape du Tour.

At LDL COMeta, we supported Santini throughout this extraordinary five-year journey (2022–2026), transforming a global sponsorship agreement into a powerful narrative for the media, industry stakeholders, and cycling enthusiasts alike. Through an integrated press office and media relations strategy—culminating in the organization of exclusive press trips and media events—we successfully showcased the perfect combination of Italian manufacturing excellence, technical innovation, and the legendary heritage of the world’s most celebrated cycling race.

A communications project created to celebrate an extraordinary achievement: bringing Made in Italy to the podium of world cycling.