We hosted six Italian journalists on a press trip to discover the VILLACH – FAAKER SEE – OSSIACHER SEE tourism region, designing an immersive experience that showcased the destination in an authentic way. Over four days, the media enjoyed a programme combining sport, nature and innovation, from canoeing on Lake Faak and eMTB rides to MTB and eMTB trails, as well as hiking with the innovative Hypershell Pro exoskeleton. Family-friendly activities, including a visit to the Japanese macaque enclosure and the Falcon Show, completed the itinerary. The project was further enhanced through our collaboration with TREZETA, the Italian outdoor footwear brand, creating a valuable synergy between companies united by a shared passion for exploration and the outdoors. Throughout the programme, journalists tested the Sekai WP shoes in real conditions, naturally integrating the product into the storytelling while strengthening the connection between destination and brand.