The Magical Christmas in Villach

Client: THE TOURIST REGIONE OF VILLACH (CARINZIA, AUSTRIA)
Date: 29 November – 02 December 2018

A press trip to raise awareness of what is offered to tourists at the traditional Christmas Markets in Villach in Carinzia, Austria. Various activities are on offer in order to offer a wide range of things to do for tourists in the winter: skiing and other snow sports, typical local dinners, active-life at the spa including an Aqua Aerobics lesson at the fitness centre of the Kärnten Spa. As well as the possibility to go for a swim in a natural swimming pool located directly on the thermal spring. There is also room for culture, with the possibility to visit parts of the town with historical and traditional interest, including the participation in the Krampus masks parade. Not forgetting some Christmas shopping seeing as its the Christmas period.

PROJECT

Villacher Advent 2018

PRODUCT

Tourism offered with regards to the Christmas Markets

DISCIPLINE

TYPE OF EVENT

WHERE

Villach, Carinzia – Austria

TARGET

B2B

COUNTRIES INCLUDED

Austria

PARTNER

Tourist Office for the tourist region of Villach, City Marketing in Villach,  Atrio Shopping Centre, Kärnten Spa

PEOPLE INCLUDED

  • Staff: 3
  • Journalists: 13
  • Guests: 3

FOLLOW UP

Best clippings

NUMBERS

KPI with infographics

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO