In the exclusive Milanese location of the rooftop of Hotel Bianca Maria, Crazy presented the FW24/25 collection. The brand’s aim was to showcase to dealers and press the brand’s change of pace, emphasizing the company’s inclination to approach fashion atmospheres.
In addition to the fashion show, Crazy invited 9 journalists to the renovated headquarters in Tirano to showcase the creative process behind each piece of the Italian brand. This was followed by a mountain experience along a stretch of the Valtellina Wine Trail, a visit and tasting at the Nino Negri winery, and a typically Valtellinese dinner at the historic San Carlo restaurant.