At EICMA 2023, the Milanese appointment with international motorcycling, AIROH presented itself with a completely renewed collection to which new models aimed at both on-road and off-road motorcycling were added. For the occasion, AIROH also organized an exclusive party. In the weeks leading up to the fair, in addition to creating a media kit with descriptions and images of each model present at the stand, we proposed, set up, and managed an advertising campaign to support AIROH’s presence at EICMA. The countries involved were Italy, France, Spain, and Germany. In addition to this, journalists were invited to the stand with the organization of one-to-one presentations and interviews with the company management.