Walking in nature with the lowest possible environmental impact will be one of Garmont’s key commitments in the upcoming seasons. The brand is recognized as a benchmark in the outdoor market. While it’s easy to claim eco-sustainability, demonstrating the tangible impact of this strategic choice with reliable data is far more challenging and complex. This is the foundation of Garmont’s collaboration with the Italian company ACBC, aimed at leading the development of “responsible” footwear through the measurement of environmental, social, and governance (ESG) impact performance. The initial launch phase involved a targeted outreach to European B2B fashion media to support the sales network in establishing a new channel.