SIGG meets the fashion world to raise awareness and inform consumers about the implications of daily plastic bottle use. There is an eco-friendly alternative, and it’s called SIGG, the Swiss company that produces 100% recyclable and reusable aluminum bottles. It’s no coincidence that English designer Vivienne Westwood, long a symbol of “revolution” in the fashion industry, embraced the same philosophy with an initiative that lit up the fashion runways of Milan, Paris, and London. This collaboration was also a publishing success, with SIGG bottles becoming style icons and a symbol of a “simply eco-logical” choice.