It’s a habit of mine to win...

Client: SPEEDO
Date: February – December 2008

A revolution for all swimming pools on the planet on the eve of the 2008 Beijing Olympics: Speedo’s LZR Racer swimming costume makes an impressive media showcase, with thanks to a very strategic launch with a holographic video of Michael Phelps seen simultaneously in London, Sydney, New York and Tokyo. The company worked very closely with the viral effect on the web and then amplified it further in conferences, company launches, articles both in national newspapers and fashion magazines and also via interviews on the tv and radio. A winning presentation that also led Italy to being awarded with the 2008 International Speedo PR LZR Racer Launch Award.

PROJECT

The 2008 LZR RACER Launch – The
space age swimming costume

PRODUCT

FW24/25

DISCIPLINE

nuoto, swimming

TYPE OF EVENT

Evento media | Media event

WHERE

London – Beijing – New York

TARGET

B2B / B2C

COUNTRIES INCLUDED

Italy

PEOPLE INCLUDED

Staff: 1
Journalists: Gazzetta dello Sport newspaper, Mediaset mass media company, Il Corriere della Sera newspaper, Repubblica newspaper, MF Fashion magazine

FOLLOW UP

Best clipping, Social network visibility

NUMBERS

KPI with a 17 minute infographics TV Broadcast, Rai channel 5 e Sky with an audience of over 20 million + 10 million on the Radio; 894 printed articles: REACH 882.140.118 and ADV EQUIVALENT 17.729.274 Euro, with 68.590.059 Certified Readers on the web.

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO